We have received quite a few questions and concerns about properties listed on other sites (Zillow, KSL, etc.) that say pre-market or Coming Soon. We hope this Tech Tip will clear up some confusion on our MLS policies regarding coming soon listings, FSBOs, and listing compliance on UtahRealEstate.com.
Coming Soon Listings and the Notice of Exclusive Listing Form
Listings that are represented by a member of WFRMLS must be listed on UtahRealEstate.com (see our Policies and Procedures, section 18.a.ii.) If a seller does not want to list their home on UtahRealEstate.com, a Notice of Office Exclusive Listing Disclosure form must be signed by the seller, the listing agent, and the listing broker. This form must be submitted to our Member Services department within 5 business days of the date the listing agreement is signed by the seller.
If the seller does not want to list their home on UtahRealEstate.com, and a signed Notice of Office Exclusive Listing Disclosure form has been submitted to the WFRMLS, the home cannot be listed on any other website that can be accessed by the general public. This means that if the listing is not submitted to UtahRealEstate.com, it also cannot be shown on Zillow, KSL, or on any other public facing website. The property must be listed on UtahRealEstate.com before it is submitted to another public facing website.
However, the listing does not need to be publicly available on UtahRealEstate.com. In the Listing Input section, we have a field named Public Availability. In this field, if you select Not Searchable, the listing will not be shown on the public version of UtahRealEstate.com, or on any syndication or IDX web site. It will be viewable only by other members of WFRMLS.
For Sale by Owner Listings and Representational Contracts
All listings on UtahRealEstate.com must have a representational contract in place, either an ERS (Exclusive Right to Sell), or an EAL (Exclusive Agency Listing). For this reason, For Sale by Owner listings are not allowed on UtahRealEstate.com. If a listing is shown on UtahRealEstate.com, a For Sale by Owner sign cannot be displayed on the property. In our Policies and Procedures, section 31.b, we state that only the signs of the listing broker may be placed on a property listed on UtahRealEstate.com.
After a FSBO property has been sold, it can be added to UtahRealEstate.com as a comparable listing. You must receive permission from the buyer (the current owner) of the property. We have a guide to adding these listings here: Add a Non MLS Sold Listing As a Comparable.
Listing Compliance and Anonymous Emails
If you have concerns about a listing, whether you found the listing on a third party site like KSL, or you see a FSBO sign in front of a property listed on the MLS, contact our Member Services department. Member Services can be reached at email@example.com, or at 1-800-236-1462 between 8:30am and 5pm, Monday through Friday.
If you are concerned about the information on a listing that is posted to our MLS, such as an incorrect map location, wrong coordinates, or inaccurate taxes, use the anonymously email the listing agent link at the bottom of the listing report. Enter enough information so that both the listing agent and our compliance department will understand the problem. The email will be sent to our Member Services department for compliance, and will also be sent anonymously to the listing agent.
If you receive an anonymous email, read the email to determine if a correction needs to be made. If your listing needs to be updated, make the correction to the listing, and feel free to reply to the email to let us know that the listing has been corrected. If you do not feel that a change should be made, or if you have a question, reply to the email to let us know. Our Member Services department receives and responds to these emails. Here is an example of an anonymous email that is sent to the listing agent:
You can find more information about listings and compliance under these Tech Tips: Listing Input Common Questions, and How to Avoid Getting a Fine from the MLS. More information can be found in our Tech Tips, Training Videos, and our Help section.
If you have any questions, please contact our Technical Support department at firstname.lastname@example.org, or by calling 1-800-236-1462, between 8am and 5:30pm, Monday through Friday. Thanks!