RSVP for our MLS Broker Luncheon

We have a few seats left for our Broker Luncheon next week with guest Speaker Jim Abbott! If you haven’t saved a seat yet, REGISTER HERE. You won’t want to miss this!

https://www.eventbrite.com/e/broker-listing-syndication-luncheon-with-jim-abbott-tickets-11831597627

It’s 9AM on Saturday, you have a home for sale, but do you REALLY know who is answering questions about it?

Join us for a luncheon about the potential dangers of sending out your listings to third party portals and hear what you can do instead!

Thursday, July 31
11:30 – 2PM
REALTOR® Auditorium
230 West Towne Ridge Parkway
Sandy, UT 84070

Keynote educator: Jim Abbott with Abbott Realty Group

Since pulling all of his brokerage’s listings from third party websites back in 2012, Jim has been a key voice in the syndication debate. As he would say, “business has never been better!” Abbott Realty Group (ARG) is the leading real estate brokerage in San Diego, CA and has been hailed as one of the most innovative brokerages in the nation due to their decision to stop all listing syndication outside of the MLS.

This 90 minute lunch event will showcase why listing syndication may not always the best strategy for advertising your property and what you can do instead! 

https://www.eventbrite.com/e/broker-listing-syndication-luncheon-with-jim-abbott-tickets-11831597627

Tech Tip – Client Connections

In order to send an interactive property list to a client – a property list using Send Selections or in an Auto Hotsheet – you must first add a client to your address book and send them a Connection Invitation, which invites the client to create a client account on Utah Real Estate.

But why would I want to send a client an invitation?

Sending an invitation to a client and asking them to create a client account on Utah Real Estate offers numerous advantages to both the client and the agent.

From the agent perspective, a connection with a client:

  • Allows you to send your client multiple property lists, using Send Selections or the Auto Hotsheets. The system organizes all of the property lists in one location.
  • You and your client can comment on the property lists, and can communicate through this connection on Utah Real Estate.
  • Your client can add Favorite properties, which you can view, and they can comment on the individual properties that they have added to their favorites.
  • Your client can send you Showing List requests, which you can use to organize showings for your client.

From the client perspective, a connection with an agent:

  • Allows the client to view interactive property lists, where they can view the photos and property tour.
  • Allows them to receive automatic hotsheet emails from their agent.
  • Allows them to make comments on property lists sent from their agent.
  • Allows them to save favorite properties, and comment on those favorites (which can be viewed by their agent).
  • Allows them to add properties to a Showing List Request, and send that showing list to their agent, who can then use that list to organize showings for their client.
  • Allows them to view properties in non-Active status (such as Sold or Under Contract properties).

According to the NAR’s report, The Digital House Hunt: Consumer and Market Trends in Real Estate, “Nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step.”

We know that clients and home buyers are more tech savvy than ever, and most are already utilizing the many Real Estate tools available to them online. By utilizing this client connection, and the communication avenues available within UtahRealEstate.com, you can increase your competitive edge, and provide a more professional environment for your clients.

If you have any questions, please contact our Technical Support department at support@utahrealestate.com, or by calling 1-800-236-1462, between 8am and 5:30pm, Monday through Friday. Thanks!

MLS Sale Meeting Message (July)

It’s that time again! Every first Friday of the month we post PowerPoint slides that you can include in your Office Sales Meeting. They can easily be dropped right into your current sales slides. These slides will showcase news, updates, tech tips, class dates, and more. Use the link below to access the file:

July Broker Sales Message

Important Announcement for Brokers – Our Broker MLS Listing Syndication Education Luncheon is filling up fast! If you haven’t registered yet, please do so at:
https://www.eventbrite.com/e/broker-listing-syndication-luncheon-with-jim-abbott-tickets-11831597627

If there is anything in particular that you would like to see in future messages, please email kathleen@utahrealestate.com with your request. You can access past messages through the monthly archives of MLS news.

Thank you for your participation, we hope you find these short messages useful.

Tech Tip – Find and Advertise Rental Properties on PropertyPond.com

Did you know that as a member, you already have a pro account on PropertyPond.com?

Our Realtor members can use their MLS login credentials (your MLS username and password) to log into PropertyPond.com. This gives you exclusive benefits such as:

  • Featured listings that always appear at the top of searches
  • A REALTOR® badge on each listing to verify the listing is accurate and spam free

PropertyPond.com was developed by WFRMLS as a place to locate and advertise rental listings in Utah. Our goal is to create a central location for our Realtor members to find and advertise their rental properties.

How can I use PropertyPond to help my real estate business?

Continue reading

New feature added: HOA terms

This week, we released a change to the HOA field in the Listing Input section. We have added a selection to the right of the HOA Fee that indicates if the HOA fee is Monthly, Quarterly, or Annually.

This is a required field in the Listing Input section (for Residential, Multi Unit, and Land listings). If any number above 0 is entered in the HOA Fee, the HOA term must be selected.

This will affect all listings entered or edited as of this release (on July 1st, 2014).

The HOA term will appear to the right of the HOA Fee in the listing reports, as shown in the example below:

The HOA Terms field is also available as a custom search field, listed as HOA Terms. To create a Custom Search to include this field, see our guide on Custom Searches here.

The HOA Terms field is also included in the Exported data (for Residential and Multi Unit exports).

If you have any questions, please contact our Technical Support department at support@utahrealestate.com, or by calling 1-800-236-1462, between 8am and 5:30pm, Monday through Friday. Thanks!

Tech Tip – Quick Guide to Short Sales on the MLS

Short Sale listings on the MLS account for 6% of the total residential sales over the last year, and 7.8% of the current Active residential listings (data pulled on 6/24/14). Our Tech Support group regularly answers questions about entering short sales, searching for or excluding short sales, and our policies on short sale listings. We hope this guide will provide some clarification.

When entering Short Sale Listings to the MLS, keep in mind the following policies:

The Short Sale Status must be disclosed in the Listing Input section. You must also indicate whether the price is previously approved, or if the price is subject to 3rd party approval.

You must also disclose if the listing has an Offer Under 3rd Party Review (within 3 business days).

A Short Sale listing with an Offer Under 3rd Party Review may select that the listing have No Showings. To do this:

  1. Edit the Listing.
  2. Select Yes next to Offer Under 3rd Party Review
  3. Scroll down to the Show Instructions field, and select No Showings
  4. Then scroll down to the Public Remarks field, and enter language explaining the ‘No Showings’ status.

Failure to follow these steps could result in an immediate fine. See our guide here: Short Sale Policy Reminder

In addition, we strongly suggest keeping your remarks and listing updated to reflect the current status of the short sale. You may include updates on the Short Sale and Offer status in the Agent Remarks on the listing.

When searching for, or excluding Short Sale Listings from your search:

When searching for listings on the MLS, Short Sale Listings are automatically included in the search.

To search for only Short Sale Listings using a Full Search, scroll down to the Short Sale field, select Includes, and then check one or both boxes below.

To Exclude Short Sales from your search, select Excludes, and then check one or both boxes below. (If you do not see an option to Include or Exclude, make sure to change the Advanced Search to Yes, in the yellow bar at the top of the search page)

To exclude only those short sales that have an Offer Under 3rd Party Review, select No under the Offer Under 3rd Party Review field.

If you do not wish to exclude short sales from your search, but wish to exclude listings that have selected No Showings, scroll down to the Show Instructions field (under the Listing section). Select Excludes, and then select No Showings from the list.

If you have any questions, please contact our Technical Support department at support@utahrealestate.com, or by calling 1-800-236-1462, between 8am and 5:30pm, Monday through Friday. Thanks!

WFRMLS email accounts, phishing scams, and email security

Our Technical Support team has seen another batch of Phishing Scam emails distributed to our members that are still using WFRMLS.com email accounts. Unfortunately, these emails are now a common occurrence. In fact, we have reported this issue in our MLS News section several times previous:

Email Phishing Scams (Feb 2014), Slow Email: Phishing Scam Dangers (Nov 2013), Suspicious Email Not Sent from Us (May 2013), Email Phishing Scams (Oct 2012), Email Phishing Scam Reported (Nov 2011).

Each time that one of these phishing scam groups gain unauthorized access to a subscriber’s email account, we have experienced email delays, temporary blacklists, and further repeated attempts at identity “phishing” scams for our subscribers.

Many of the current passwords being used for WFRMLS.com email accounts are simple and easily guessed. Because of this our email users have been repeatedly targeted in an attempt to gain access and send spam emails through WFRMLS servers.

To address this issue, we have changed the password requirements for the WFRMLS.com email system.

New passwords must be at least 8 characters long, with at least 1 uppercase letter,1 lowercase letter, and 1 number. We ask that any members still using the WFRMLS.com email log into their email account to change their password to the new requirements. Instructions can be found here: Change WFRMLS Email Password.

We recommend that our members transition away from the WFRMLS email.

Our email system is quite outdated, and cannot compete with the features available from free services like Gmail, Yahoo, or Hotmail. We strongly recommend that subscribers still using a WFRMLS email account begin the process to switch from the WFRMLS email to one of the free email services available. We can forward your WFRMLS email to another email account, to ensure that emails are not lost in the transition. Instructions can be found here: Forward WFRMLS email. If you experience any difficulty with the process, please call Technical Support for assistance.

If you no longer wish to use the WFRMLS.com email address please let us know. While we transition the WFRMLS email accounts, and eventually close down the WFRMLS.com email service, it would be great to remove unused accounts.

If you have any questions, please give our Technical Support group a call at 1-800-236-1462 between 8am and 5:30pm, Monday through Friday. Or email us at support@utahrealestate.com.