Last year, the NAR approved a Social Media policy allowing for listings to be advertised on social media websites using fewer than 200 characters. This means that we have an official, nationally recognized policy for posting listing advertisements on Twitter and Facebook.
If you would like to post a listing on your Facebook feed, use the following guidelines to make sure that you are following this policy correctly.
First, log into your Facebook account. On the home page, in your Update Status box (where it says What’s on your mind?), enter: http://www.utahrealestate.com/yourmlsnumber (enter your listing’s MLS number at the end). In this example, we are linking to a home in Springville here: http://www.utahrealestate.com/1103871. The MLS number for the listing is 1103871 – thus, that is the number we use at the end of the link.
In the box, enter the complete URL (web site address). In this example, we have entered: http://www.utahrealestate.com/1103871. Make sure that you use the MLS number for your listing. (note: we have had reports that this only works when you copy and paste the link into the facebook status box. Try opening a tab with your listing using the URL, then copy and paste the URL into your facebook post).
Once Facebook shows the photo and details for your property below, delete the web site address, and enter whatever message you want to appear in your Facebook post.
Keep in mind, the public remarks for the listing will be shown under the link in your facebook post.
Check any other options you want for your post, then click on Post. There! Now you have alerted the world about your listing. People who see your status changes will be able to click on the blue UtahRealEstate.com link at the bottom of your post. They do not need to be a member, or log into an account on Utah Real Estate. As long as the listing is in Active status, it can be viewed through this link.
A warning from our Compliance Department: Do not give specific details from the MLS listing, such as the price, address, photos, or language from the remarks section (other than the remarks that are automatically previewed below the link). Whether you are posting about your own properties, or posting about other active listings on the MLS, it is better to leave out these details, and let them be read on Utah Real Estate.
In our example, we included the number of bedrooms, bathrooms, and the city, but did not give details about the price, address, or any of the remarks. This is acceptable language to use in your post.
Finally, this language and use is also acceptable in a Twitter post. If your post is too long, you may shorten the link by using a service like bitly, as long as it is directed to the same URL at UtahRealEstate.com. For more information about using Social Media as a Realtor, read the articles here: Field Guide to Social Networking for REALTORS®
You can find more information by viewing our training videos and guides here: “How To” Video Tutorials & FAQ’s, or by clicking on “How-To” Videos in the light gray bar at the top of Utah Real Estate. You can find more Tech Tips by clicking on the category on the right.
If you have any questions, please contact our Technical Support department at firstname.lastname@example.org, or by calling 1-800-236-1462, between 8am and 5:30pm, Monday through Friday. Thanks!