Tech Tip – New Phishing Email sent from the Find a Realtor Page

We have received several reports of an email being sent through our public Find a REALTOR page requesting information about properties. Here is an example of that email:

Unfortunately, if you respond to this person, they return an email with a link to an illegitimate site. Here is a screen shot of the return email:

If you receive this email delete it, and do not respond. If you have already responded, mark their return email as spam or block the sender, and do not click on the link in the email. It is a site designed to take your personal information.

We have more information on email hoaxes below. Continue reading

May’s Office Sales Meeting Slides

May’s MLS News and Updates slides are now available for your next meeting!

May MLS Sales Meeting Message (.pptx) >>
May MLS Sales Meeting Message (.pdf) >>

Or via Google Drive at

MLS Sales Meeting Message Highlights:

  • New Developments: Lifestyle Report now Available as a Hotsheet
  • MLS Tech Tip: CMA Tips and Tricks
  • MLS Policy Refresher: Off-MLS Listings and the Digital Advertising Policy
  • Property Pond Update
  • NAR Mid-Year Reception Dinner
  • Educational (C.E.) Class Dates and Locations
  • Ongoing User Group Information

If there is anything that you would like addressed in future messages, please let me know! I’d love to hear from you: (801-676-5408).

Thank you for your participation, I hope you find these short messages useful.

Note: You can access past messages through the “Sales Meeting Messages” category in MLS news.

Tech Tip – Welcome New Members!

Welcome new members of!

We are glad that you have decided to join our community. We know that it can be overwhelming to learn a new program, so we have written this guide to go over the basics of and the WFRMLS (Wasatch Front Regional MLS).

First, we have a great Quick Start Video. We have a guide about our policies, how to avoid fines, and a downloadable Policies and Procedures Quick Sheet in How to Avoid Getting a Fine from the MLS. We also have a guide to our Billing Common Questions. can be divided into a few sections. We have a lot of training videos, guides, and descriptions for each.

Continue reading

Tech Tip – Billing Common Questions

Here at WFRMLS/, we receive a lot of billing questions. Here are some answers to common questions about our billing system, policies, and fees.

1. How much are the fees for the WFRMLS?

A. MLS fees are $38 per month, with discounts at 6 or 12 months. 6 months of service is $222, which breaks down to $37 per month. One year of service is $432, which breaks down to $36 per month.

2. When is payment due?

A. MLS fees are due on the 1st of the month. You can choose to pay 1-12 months at a time, so your next due date will depend on how much service you have paid ahead. To view your current services, click on Billing in the blue bar at the top of

3. Do we have a late fee?

A. A $10 late fee is assessed if payment is not received by the 5th of the month.

Continue reading

Tech Tip – CMA Common Questions

A CMA is a Comparative Market Analysis of a subject property.

To create a CMA, you must first find comparable homes to your property that are similar in style and condition, that have sold recently (in the last 3-6 months), so that you can determine an approximate value for your subject property. This is useful when determining a value for a home when listing it for sale, and when placing an offer on a home to determine if the asking price is reasonable.

The theory is that a property may sell for about the same amount as the average of the sales prices of similar neighboring properties. It may be difficult to find homes of exactly the same size and features, so our CMA program makes small adjustments for those differences.

In this Tech Tip, we will talk about how the CMA program works, with some tips and tricks for creating a CMA.  Continue reading

Tech Tip – Guide to the Client Reports

When you send listings to a client, either in an Auto Hotsheet or using Send Selections, you select the default report for your client to view. However, your clients have access to view 7 reports on Here is a guide to those client reports.

First, all reports that are sent to clients include your contact information to the left of the report, with your agent photo, name, brokerage, and address. We do not display the contact information of the listing agent in these reports. All reports give the option to add a listing as a favorite property (see our guide to viewing a client’s favorites here). We display your client header information at the top of all but the Map Report (see the Presented By… at the top). If you need to change the information displayed in your header, we have a guide here.

Client Report:

The Client Report is the most compact report viewable by clients, and can print 2 per page. It shows information much like the Medium Report. The Client Report includes a photo slideshow, the address and status of the property, the taxes and HOA fee fields, other selected property details, and the public remarks.  Continue reading

Tech Tip – Forms Common Questions

When we post our weekly Tech Tips, our goal is to answer the top questions heard by our Technical Support department. In the past, we have tried to answer common questions with Listing Input, Property Searches, Auto Hotsheets, and Client Connections. In this Tech Tip, we will try to give a few tips for our Forms section.

Tip #1: Create the entire form packet with all of your forms

When creating your Form Packet, you want to fill all of the necessary forms at once, instead of filling each form separately. To do this, click on Forms, then Create New. Then, scroll through the list of forms and click on the orange Add button next to each form that you wish to put into the packet (circled in red below). Once you have added all of the forms, click on Create Packet (circled in blue below).  Continue reading

An Update on the Zillow / Trulia Agreement

Your listing data is your most valuable asset and you have charged us with keeping it accurate, safe, and proprietary. Which is why we are taking the time that is necessary to negotiate an MLS wide agreement with the Zillow Group that includes our broker’s data ownership rights.

At the end of the day, the listing agreement between the Zillow Group and ListHub will officially terminate. This means that listings that were sent to them via ListHub will be taken down within 5 days and listings will no longer be sent through ListHub to either Zillow or Trulia.

We have received a few phone calls or emails from brokers who are asking why we haven’t come to an agreement yet with the Zillow group to provide a direct opt-in only feed from the MLS with the deadline looming. The simple answer is, because we feel that we can negotiate a better contract with more protections on our data than what has been presented so far. We do not have an exact date on when a contract will be in place, but it could take a few weeks. Thank you for your patience in this process.

In the meantime, please don’t hesitate to give us a call with questions and concerns.

Edit and Note: The negotiation with the Zillow group is for an opt-in only feed. The only listing data that would be sent by the MLS to Zillow and Trulia would by broker request. names Brad Bjelke as President and CEO

Utah’s largest MLS taps well known industry veteran as its new leader

SANDY, UT (April 7, 2015) – – the largest Multiple Listing Service in Utah that serves over 11,000 subscribers – has named Brad Bjelke as its new president and chief executive officer.

With over 10 years in the industry, Bjelke comes to from California Regional Multiple Listing Service, Inc. (CRMLS), the largest MLS in the nation with over 75,000 subscribers where he served as vice president and general counsel.

Bjelke is nationally recognized as an expert in matters relating to MLS rules, public policy, MLS and Association regionalization, compliance, data licensing, and governance. He has been an integral part of regionalization efforts for MLSs, and he has been involved in helping shape many of the MLS policies at both the local and national levels.

With a reputation as one of the top MLSs in the country,’s CEO search brought in close to 100 well qualified candidates.

“We saw some of the top talent in the industry apply to be our next CEO. We needed to be certain that person not only had the proper experience, but would also have the best interest of our subscribers in mind. We took the time to carefully examine each resume, conduct exhaustive interviews, and narrow the candidates down to a few finalists. It became clear that Brad’s expertise and vast experience would take to an even higher level than where we are now. We are thrilled to have someone as qualified as Brad lead our team,” said Ryan Kirkham, chair of the board of directors.

 All of’s multiple listing software is developed by an in house team. This includes software for its separate property rental listing service, Kirkham noted that, “the ideal candidate would not only understand the real estate industry, but the software development industry as well.” Prior to CRMLS, Bjelke served as an executive for one of the largest MLS software companies in the United States, where he gained extensive experience with software development, quality assurance testing, and project management.

“I’m excited to be a part of as we continue to implement cutting edge technologies and services. I look forward to working closely with’s shareholder associations and brokers to ensure that their needs are met, while also working hard to increase the visibility of both and,” Bjelke said.

Bjelke will be taking over from Joseph Szurgyi, who has served as interim CEO of since the departure of Rebecca Jensen at the beginning of the year. “The board of directors would like to extend our appreciation to Joseph for his outstanding leadership during this transition and for his diligent service to us as the Director of Operations at”


Founded in 1994, is the leading provider of real estate technology in Utah. is the top-ranked real estate website in Utah and serves over 11,000 REALTORS®, more than 1,500 Brokers, and over 12 million consumers every year.’s mission is to connect real estate professionals and add value to its members through information. is operated on behalf of Utah’s Professional REALTORS®, providing the most complete and current property information for the Utah market. Over 92% of REALTORS® in Utah subscribe to its services in order to help their clients list their properties for sale or to help their clients find their new home.


April MLS Sales Meeting Message

April’s MLS News and Updates slides are now available for your next meeting!

April MLS Sales Meeting Message (.pptx) >>
April MLS Sales Meeting Message (.pdf) >>

Or via Google Drive at

MLS Sales Meeting Message Highlights:

  • A Bit of Realtor® Humor
  • New Developments: Lifestyle Data for Apple Mobile
  • New Developments: Environment Certifications Now Showing to the Public
  • MLS Quick Tip: Is Your Listing Appearing in the Wrong State?
  • Tech Tip: Troubleshooting Client Connections
  • Property Pond Update: Join Us at the UAA Tradeshow
  • NAR Mid-Year Reception Dinner
  • Educational (C.E.) Class Dates and Locations
  • Ongoing User Group Information

If there is anything that you would like addressed in future messages, please let me know! I’d love to hear from you: (801-676-5408).

Thank you for your participation, I hope you find these short messages useful.

Note: You can access past messages through the “Sales Meeting Messages” category in MLS news.